Despite quickly earning cult status, Hearst – who was only going to make 25 to begin with – has only ever made the bags in limited quantities, in keeping with the designer’s eco-minded ethos. At one point, the waiting list for the Nina was 1,500-strong, with customers trying to bribe members of staff to get bumped up the list. “When every wholesaler in the world wanted the bag, I said no – the business could have been humongous,” she explains. “But I didn’t want to sell out because I needed to use that amount of natural resources to make the same amount of product, so I kept it for us [to sell direct to consumer].”

Hearst’s considered approach towards fashion expands across all areas of the industry, from the celebrities she chooses to dress to the stories she tells via her shows – including her fusion energy-inspired spring/summer 2022 collection for Chloé. “Fashion is an amazing vehicle for information and to cross-pollinate because everybody’s interested in fashion, everybody wants to go to a fashion show. I had all the fusion guys front row,” she says. “It’s great for that.”